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Essay in 3 Steps!

Effective leadership that inspires and motivates people to take action is an ingredient for successful undertakings in any field today. In this Ted Talk essay on “How Great Leaders Inspire Action” by Simon Sinek, the author explains the need to communicate by connecting with peoples’ wants, emotions, and interests. Leaders foster action and impact others by speaking from the heart to connect with the passions and values of their audience, activating motivation through an inside-out communication style that transcends disciplines and fields and stirs brain activity in distinct biological ways. 

The Main Theme of the Video

The main point of Simon Sinek’s Ted Talk is that effective leadership requires inside-out communication. Sinek argues that inspired leaders and organizations think and act from the inside-out irrespective of their sizes and industries (2:55-3:05). This inside-out approach provides a purpose and cause of why an organization exists or why people should care about buying a product. Hence, organizations should turn around how they communicate to consider their ‘why’ question before explaining how and what they offer.

Ted Talk Essay on “How Great Leaders Inspire Action” by Simon Sinek


The value of understanding the ‘why’ question cannot be overstated, as it resonates deeply with individual experiences across domains. For instance, in the business world, effective leadership stems not just from systematic strategies but from core values and principles that unite people behind a vision (Ogunkoya par. 1). The most impactful salespeople always convey a compelling ‘why’ to consider a product. Articulating the significance ignites people’s curiosity and sets the stage for meaningful sales to happen.


Focusing on ‘why’ is important because it speaks to people’s emotions, values, and desires. For example, Sinek claims that many people do not want to buy unnecessary things, but they want to get the reason why they need them (4:24-4:28). When some individuals believe in what leaders present, they obtain a distinct feeling of purpose and mission. In turn, establishing this confidence nurtures passion, loyalty, and productivity. Hence, invoking emotions, values, and desires establishes effective business and leadership and applies to any field or relationship where inspiration and motivation are crucial.

Applying the Information

This video’s information can be applied to all areas of life that require leadership or influence. For example, leadership and management differ as managers ensure that routine jobs are completed, while influential leaders strive to establish a sense of belonging, idealism, and self-esteem (Kotter 24). This combination is a perfect way to touch the deep levels of human needs, enhancing motivation and productivity. In addition, effective leadership influences families, communities, and nations (Daft 459). Understanding the family’s influence and why people should nurture it gives them a better attempt at establishing good connections. Therefore, understanding ‘why’ is crucial to guiding daily decisions at work or home.

Surprising Fact

Finally, the one surprising thing is that Sinek talks about how three brain sections correspond to the golden circle by considering ‘why,’ ‘how,’ and ‘what.’ While the neocortex responds to the ‘what’ level and is responsible for human rational and analytical thought, the limbic brains respond to the ‘how’ and ‘why’ aspects and are responsible for human feelings, behaviors, and decision-making (Sinek 6:06-6:25). When some individuals start their communication with ‘what,’ they tend to provide facts and figures. On the other hand, when someone starts with ‘why,’ they are more likely to influence the feelings and behavior of their audience. Hence, appealing to individuals using the inside-out technique not only persuades the physical self but also is a biological sway.

Summing Up

In conclusion, effective leadership requires starting with ‘why,’ as it inspires and motivates people by appealing to their emotions, values, and desires. The video has explored the importance of this perspective in various fields, such as business, education, and personal relationships. Moreover, it highlighted that the ‘why’ question is imperative to foster passion, loyalty, and productivity. Hence, Sinek’s TED talk delivers valuable insights for leaders and anyone aiming to build valuable and meaningful connections.

Works Cited

Daft, Richard L. The Leadership Experience. Cengage Learning, 2022.

Kotter, John P. “What Leaders Really Do.” Leadership Perspectives, 2017, pp. 23–34, doi:10.4324/9781315250601-2.

Ogunkoya, Kemi. “Six Key Soft Elements for Effective Business Leadership.” Forbes, 2021, www.forbes.com/sites/forbesbusinesscouncil/2021/02/17/six-key-soft-elements-for-effective-business-leadership/.

Sinek, Simon. “How Great Leaders Inspire Action.” TED Talks, 2010, www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.

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