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Social Media Essay: Guide to Structuring an A+ Paper

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Dr. Simon Robbins
  • Icon Calendar 22 September 2024
  • Icon Page 4236 words
  • 19 min read

Social media essays resemble other academic papers and focus on a wide range of topics in various subjects. Basically, a unique trait is that such papers focus on social media, which shows their primary focus. In this case, a compelling essay should contain specific sections, like an introduction, body, and conclusion. Firstly, the Introduction entails a hook, summary of main ideas, and a strong thesis statement. Then, the body section must have several paragraphs that relate to a thesis statement. Besides, writers should split a thesis into several justifiable points to form body paragraphs. In turn, a conclusion should bring a paper to a logical closure. Hence, students need to learn how to write such compositions to meet their basic requirements and get a good response from an audience.

General Guidelines

Social media is a useful tool that continues to gain popularity today due to its features. In this case, the most famous networking platforms, such as Facebook, Instagram, and Twitter, among others, allow users to be connected with each other, and their distance does not matter. Besides, young individuals are dominant users of such technology. Basically, these defining features make online media an exciting area of study for writing different types of essays. In this case, many scholars write essays and research papers that focus on negative and positive issues related to the continued application of this mode of communication. Moreover, such papers focus on all matters about social media and its influence on all human characteristics. Hence, because online-based communication platforms are a popular means of communication, scholars write essays and research papers concerning their relationships with human lives. 

What Is a Social Media Essay and Its Purpose

According to its definition, a social media essay is a written analysis that explores the effects and significance of digital spaces in various contexts. Its main purpose for writing is to examine various facets of online platforms, their impact on society, and how they influence communication, relationships, culture, business, and even politics (Specht, 2019). In this case, typical themes include possible psychological impacts of Internet use, critical issues of privacy and data security, today’s coverage of information and misinformation, actual roles of virtual communities and networks in social movements and activism, and others. On the other hand, writers analyze and reflect on these aspects critically, providing readers with a comprehensive understanding of how web platforms shape various spheres of life (Cogni, 2019). By doing so, they promote critical thinking, inform readers about the impacts, benefits, or drawbacks of this technology, and encourage thoughtful discourse on its implications for individuals and society at large. In terms of pages and words, the length of a social media essay can vary significantly depending on academic levels and specific assignment requirements, and general guidelines are:

High School


  • Length: 0.5-3 pages
  • Word Count: 100-750 words

College (Undergraduate)


  • Length: 3-5 pages
  • Word Count: 750-1,250 words

University (Advanced Undergraduate)


  • Length: 5-8 pages
  • Word Count: 1,250-2,000 words

Master’s


  • Length: 8-20 pages
  • Word Count: 2,000-5,000 words

Ph.D.


  • Length: 20-40 pages (or more, depending on the depth of research required)
  • Word Count: 5,000-10,000 words (or more)
how to write a social media essay

Definitions of Key Terms

TermDefinition
AlgorithmA set of rules, codes, or calculations used by online platforms to determine the content shown to users.
EngagementMeasures the interaction between users and content, including likes, shares, comments, and views.
InfluencerAn individual with a significant following on web networks who can affect opinions and behaviors.
HashtagA word, term, or phrase preceded by the ‘#’ symbol and used to categorize and search for corresponding content themes.
ViralDescribes content that rapidly spreads across digital platforms, gaining widespread attention.
Echo chamberA situation where users are exposed only to information or opinions that reflect and reinforce their own.
MisinformationFalse or inaccurate information spread unintentionally on Internet networks.
DisinformationDeliberately false information spread to deceive or mislead people.
User-generated content (UGC)Content developed and published by users rather than professional content creators or brands.
Privacy settingsOptions available on online platforms that allow users to control who can see their information and activity.
AnalyticsTools and digital techniques used to measure and analyze user metrics, such as engagement and reach.
CyberbullyingHarassment or bullying that takes place over digital devices and web platforms.
Digital activismThe use of online platforms to promote social, political, or environmental causes.
FollowersIndividuals who subscribe to a user’s updates on networking platforms.
Content curationThe process of gathering, organizing, writing, and sharing relevant content.
TrollA person who deliberately posts provocative or inflammatory comments on digital channels to elicit reactions.
InfluenceThe capacity to have a specific effect on a character, development, action, or behavior of someone or something via Internet networks.
MonetizationThe process of earning revenue from online activities, such as through advertisements, sponsorships, or selling products.
Digital footprintThe trail of data that a user leaves behind when using the Internet, including web interactions.
Engagement rateA metric that measures interaction levels (likes, comments, shares, etc.) when some piece of content receives, and it is relative to the number of followers.

Examples of Topics

Selecting a suitable topic is the first and most important step toward writing a good social media essay. Basically, it can be an overwhelming task for college students to develop new themes for their essays and research papers (Redman & Maples, 2017). In turn, free examples of social issues essay topics in various disciplines are:

Sociology

  1. Cultural shifts in privacy perception post-social media.
  2. Influence of social media on modern society.
  3. Impacts of social media on society: Progress or peril?
  4. The rise of TikTok: A socio-cultural analysis.
  5. How does digital space influence society?
  6. What are the influences of online environments on social relations?
  7. Is web networking a problem or a solution?

Psychology

  1. Understanding the impact of social media on teenage self-image.
  2. How does digital communication influence the mental well-being of teenagers?
  3. Describe effective ways in which people use to overcome Internet addiction.
  4. Do online environments inspire cyberbullying?
  5. Body image perceptions and web networking influence.
  6. Digital space and online anxiety in interpersonal relationships.

Education

  1. Describe some ways in which social media impacts education.
  2. What role does online networking play in improving grades?
  3. In what ways has digital technology changed education?
  4. The use of educational apps for personalized learning.
  5. Teacher-student interaction in virtual learning environments.
  6. Gamification and its effects on learning outcomes.

Business

  1. Impacts of social media on companies and businesses.
  2. How do Internet channels transform the world of business?
  3. Has digital networking opened a new way of doing business?
  4. Customer engagement strategies using digital platforms.
  5. Online customer service and its impact on brand loyalty.
  6. The influence of online marketplaces on small business growth.

Health

  1. Influences of social media on teen mental health.
  2. Effects of online channels on healthy aging.
  3. Does web interaction enable people to lead healthy lives?
  4. Negative impacts of digital networks on mental health.
  5. Online health communities and patient support.
  6. Digital health interventions for preventive care.

Technology

  1. Virtual reality and its potential impact on social media.
  2. Impacts of social media and internet algorithms on user experience.
  3. The emergence of Clubhouse: Audio-based social networking.
  4. Roles of digital environments in promoting technological innovativenes.
  5. Is web networking used for mass surveillance?
  6. How does online communication reflect modern technological advancement?
  7. Augmented reality’s impact on user experience in digital platforms.

Identifying Central Themes

Students can learn if they need to write social media essays and research papers quickly. In most cases, the topics have the words “social media” (Redman & Maples, 2017). Basically, this feature distinguishes these essays from other essay topics. Moreover, such papers follow a unique essay structure that enables students to express their thoughts effectively (Cogni, 2019). Besides, one can identify different types of essays based on the kind of argument presented on a topic. In turn, to start a social media essay, writers begin with a compelling hook, provide relevant background information, and clearly state their thesis sentences. Hence, basic guidelines on how one may identify various types of social media essays are:

Argumentative Formats

An argumentative social media essay should have a strong argument. Basically, this essay’s topic should prompt a person to pick one side of a discussion and provide the necessary support (Specht, 2019). Besides, argumentative prompts require one to use facts and analysis from credible sources. In turn, one may identify these argumentative essay topics quickly since they encourage writers to give an opinion.

Persuasive Ideas

A persuasive social media essay focuses on urging readers to accept a particular belief or idea. For example, corresponding persuasive topics require students to use logical concepts to support the main argument (Redman & Maples, 2017). Besides, such themes focus on promoting critical thinking skills when dealing with a specific idea. In turn, one may identify such persuasive essay topics easily because such themes contain keywords, like “effects,” “impacts,” “causes,” and “pros and cons,” among others.

Satirical Concepts

A satirical writing style requires learners to use sarcasm when criticizing a subject. In this case, satirical social media essay topics compel writers to use irony and hyperbole elements to communicate their points (Cogni, 2019). On the other hand, students may identify such issues easily since such assignments require them to use creativity with a good sense of humor. In most cases, such topics relate to “addiction” or “isolation.”

Social Media Essay Format

SectionDescription
TitleProvide a clear and unique title that reflects an assigned topic or argument.
Abstract (optional)Write a brief summary of an essay’s content and main findings (usually 150-250 words).
IntroductionIntroduce the topic.
Provide background information or context.
State a central thesis or main argument.
Literature Review (optional)Overview of existing research, knowledge gap, and theories related to Internet networks.
Body Paragraph 1Start with a single topic sentence that introduces the first main point.
Provide supporting evidence, examples, or research.
Add analysis and explanation of how this point supports the thesis.
Body Paragraph 2Begin with another topic sentence that introduces the second main point.
Provide supporting evidence, examples, or research.
Add analysis and explanation of how this point supports the thesis.
Body Paragraph 3Include a good topic sentence that introduces the third main point.
Provide supporting evidence, examples, or research.
Add analysis and explanation of how this point supports the thesis.
CounterargumentsPresent potential opposing views or counterarguments.
Provide supporting evidence, examples, or research.
Refutations (optional)Refute counterarguments with evidence and reasoning.
Provide supporting evidence, examples, or research.
Discussion (optional)Discuss the wider impact of study findings and how they contribute to the understanding of digital channels.
ConclusionRestate the thesis in light of the evidence presented.
Summarize the central points discussed in the body.
Offer final thoughts, implications, or suggestions for future research.
References/BibliographyList all sources cited in a written essay, formatted according to the required citation style (e.g., APA 7, MLA 9, Harvard, Chicago/Turabian, etc.).
Appendices (optional)Include additional materials, such as charts, graphs, or questionnaires, that are referenced in a composition.

Note: A general format presented in a table above works not only for organizing an essay but also for writing a social media research paper. In this case, optional sections are necessary for organizing research papers, while other parts are needed for writing a typical essay on social media. Moreover, some sections can be combined in a single paragraph or added and deleted depending on a writer’s scope of research. Finally, to write a social media essay, writers start by introducing an engaging topic and thesis, then develop body paragraphs with evidence and analysis, address counterarguments, and conclude by summarizing key points and reiterating a main idea of a composition.

Structure

All essays require a proper structure, just like other academic papers. For example, a typical structure of a social media essay includes an introduction part with a corresponding thesis statement, several body paragraphs presenting evidence and analysis, a section addressing counterarguments, and a conclusion that summarizes the main points and restates a central claim (Redman & Maples, 2017). As such, the first step in writing a successful media paper is to develop a correct essay outline, which shows all the necessary sections. In turn, students may use the following structure:

Introduction

Hook

Outstanding social media essays should have a good college essay introduction that captures the reader’s attention with an impressive hook. For example, to structure a social media essay, writers begin with an introduction and thesis statement, follow with body paragraphs presenting evidence and analysis, write a counterargument section with an opposing position, and conclude with a summary and restatement of a thesis (Specht, 2019). Moreover, an engaging hook sentence makes people interested in reading an entire essay. In turn, some examples of sentence starters for beginning a social media essay include:

  • As modern media continues to be integrated into every aspect of human daily life, the implications include … .
  • In examining the transformative power of digital platforms, it becomes evident that … .
  • The popularity of online platforms has not only shaped a way of communication but also … .
  • In the middle of the current digital revolution, media channels stand out as a bridge for … .
  • Web use and privacy rights raise complex questions about … .
  • With today’s growth and popularity of online influencers, the dynamics of … .
  • A better understanding of the web’s impact on mental health reveals … .
  • The role of networking channels in contemporary political discourse underlines the need to … .
  • As digital technologies reshape the landscape of information dissemination, its influence on … .
  • Exploring the ethical aspects of Internet networking use highlights the tension between … .

Keywords and Summary

Writing a good introduction for a social media essay includes keywords and an overview of the main ideas. In particular, people should include keywords that relate to a topic in question (Boot et al., 2021). Moreover, opening paragraphs should consist of catchy words, while they allow readers to have a clear picture of an intended message. In turn, a clear summary of the main ideas allows the targeted audience to develop a clear understanding of a topic. Besides, such brief details reveal writing an essay’s scope.

Thesis

Outstanding social media essays should have a clear thesis statement that reveals the main message. Basically, a good thesis statement should show the writer’s unique thoughts and perception of a topic (Redman & Maples, 2017). Besides, one should create a debatable thesis statement that seeks to prove something about a subject in question.

Body

The body of social media essays provides ideas required to support a central claim. In this case, writers have a mandate to provide adequate evidence to support a thesis statement (Specht, 2019). Basically, the essay’s body should contain different sections related to a thesis statement. Hence, writers must follow a specific structure of body paragraphs.

Topic Sentence

Each body paragraph must begin with a topic sentence that relates to a thesis statement. In practice, a body paragraph in any essay must focus on writing one idea. To make a social media essay stand out, writers offer unique insights, support their arguments with strong evidence, and present a well-balanced analysis of different perspectives (Capriotti & Zeler, 2023). Moreover, a topic sentence should relate to a single idea connected to a central argument. In turn, this strategy enables one to communicate intended ideas to the audience clearly. 

Evidence

Students must provide the necessary evidence to support an idea presented in a topic sentence. As a rule, one should use real-life examples or evidence from reliable sources to support a topic sentence. Basically, this approach makes a media essay appear compelling and relevant to issues that affect readers (Schulz et al., 2022). Moreover, writers can use media posts as references in their essays, but they must ensure they are from credible sources and appropriately cited. In turn, one should provide correct citations for evidence by using appropriate referencing formats, such as APA 7, MLA 9, Harvard, or Chicago/Turabian, among others.

Explanation

Writers must provide a clear and relevant description of evidence cited from academic sources to avoid plagiarism and write effectively. Moreover, readers need to understand corresponding connections between an example given, a topic sentence, and a thesis statement. In this case, one should provide one or two sentences that explain how the evidence supports an idea presented in a paragraph (Cogni, 2019). Besides, a prudent writer uses transitional words in a paragraph to enhance the flow of ideas and separate sentences for a friendly reading. In turn, readers should have a seamless flow of concepts as they go through a text.

Concluding and Transitioning Sentences

Each body paragraph must end with a concluding and transitioning statement. For instance, all the body paragraphs should have a unique relationship between key ideas presented in these sections (Redman & Maples, 2017). On the other hand, readers should not experience unnecessary disruptions and obstructions as they move from one paragraph to another. In this case, the last sentence of each body paragraph must provide a clear summary of the main ideas presented in a section. Besides, this sentence should be linked to a topic sentence of the next paragraph. Hence, students must ensure all body paragraphs are connected with each other to keep the audience glued until the end of an essay.

The Number of Body Paragraphs

The ideas presented in a thesis statement determine the number of body paragraphs that one should use when writing a social media essay. As a rule, one should focus on communicating the main message effectively (Boot et al., 2021). Moreover, one must evaluate a thesis statement and split it into different ideas to convey the central idea effectively. For persuasive essay topics, one must use several paragraphs that show facts effectively. To ensure their social media essay is unbiased and objective, writers rely on credible sources, present multiple perspectives, and avoid letting personal opinions dominate an entire analysis. Hence, a good essay should have several sections that enhance a logical representation of ideas.

Conclusion

A social media essay must have a concluding paragraph that brings a paper to a logical closure. Basically, students not only focus on being creative when writing the conclusion part but also reiterate the main points discussed in a body section with a thesis statement by using different wording (Specht, 2019). Unfortunately, some writers make mistakes in introducing new information and evidence in the conclusion section. Besides, such flaws undermine the essay’s quality and lower the ability to communicate the intended message. As a rule, one should restate a thesis statement and summarize the ideas presented in all topic sentences. Besides, the closing paragraph should include any appropriate call to action. Hence, the conclusion should bring an entire essay to a logical closure that reveals the ideas presented.

Example of a Written Social Media Essay

Topic: Is Social Media a Problem or a Solution?

Introduction Sample

Social media is a primary cause of the major problems today. Basically, the emergence of this technology has enabled people to maintain close interaction with friends from all over the world. Besides, such applications make digital channels a suitable solution to societal issues and interests. However, it results in many social ills. Although some people argue that digital technologies solve societal problems, their continued wide use leads to long-lasting hatred problems.

Examples of Body Paragraphs

Argument: Hatred

Social media leads to hatred among teenagers. For instance, most teenagers rely on digital devices to establish relationships with their peers. In this case, they tend to spread hatred in their social circles. Moreover, web bullying and victimization are the primary causes of teenage suicide. In turn, hatred caused by this online technology can lead to terminal consequences. Hence, online communication can be a significant cause of hatred among teenagers despite having some benefits.

Counterargument: Benefits

On the other hand, social media communication provides a unique way of establishing unique solutions. For instance, teenagers create friends through online platforms. In turn, this strategy allows them to share ideas and issues that affect their lives. Eventually, they manage to address many challenges that affect their lives. Hence, web-based spaces support the establishment of unique societal solutions.

Weaknesses of a Counterargument: Proper Use

The counterclaim is weaker than the main argument since it ignores that only a small number of people use social media constructively. For example, new web users may face bullying and other mistreatments that lead to anger and resentment. Besides, addiction to its usage leads to psychological problems like stress.

Conclusion Sample

In summary, some people argue that social media solves societal problems. However, such arguments tend to disregard the impact of the continued widespread application of internet-based communication methods, which causes long-lasting problems of hatred. Unfortunately, the significance of such disgust may include suicide among teenagers.

Another Writing Sample

Topic: Describe Two Undesirable Effects of Social Media

Example of an Introduction

Online-based communication methods form an indispensable fragment of human life. Basically, many individuals rely on social media for communicating and maintaining close contact with friends and family members. Despite the presence of such benefits, the wide use of web platforms leads to adverse effects. Because online networking is a popular mode of communication, it continues to cause negative impacts, like cyberbullying and suicidal thoughts.

Body Sample

Effect 1: Cyberbullying

The wide use of social media platforms leads to cyberbullying among teenagers. For example, the majority of teenagers who use online platforms have experienced cyberbullying in the form of name-calling and rumor-spreading. Basically, these abusive online behaviors lead to damaging resentments and unmatched hatred among teenagers. In turn, this problem leads to chronic stress among victims. Hence, such platforms expose youths to cyberbullying, including suicidal thoughts.

Effect 2: Suicidal Thoughts

Social media use has a direct contribution to a suicidal way of thinking. For example, many scientists show in their study reports how the Internet and other networking platforms influence suicidal thoughts. In this case, damaging resentments from cyberbullying and intimidation in online environments motivate youths to think about suicide as a way to get out of problems they face. Moreover, online interactions expose teenagers to enter cults and groups that consider suicide as an easier way of escaping social challenges. Hence, interactions through digital spaces are a source of motivation for teenagers to develop suicidal thoughts.

Example of a Conclusion

In summary, social media is a popular mode of communication today. In particular, the development of online platforms as a suitable tool of interaction exposes teenagers to adverse effects like cyberbullying. Moreover, many youths develop anger and resentment that may lead to suicidal thoughts. Thus, scientists need to develop new methods of how to overcome such outcomes of media use.

Common Mistakes

  • Lack of a Clear Thesis: Failing to present a concise thesis statement and outline the main argument or focus of an entire essay.
  • Overgeneralization: Making broad, sweeping statements without backing them up with specific examples or evidence.
  • Ignoring Counterarguments: Not addressing opposing viewpoints or potential criticisms of a central argument.
  • Inadequate Research: Relying on outdated or unreliable sources or not using enough credible articles to support key points.
  • Excessive Jargon: Using too much technical language, terms, or jargon without proper explanation, making a written composition difficult to understand.
  • Neglecting Structure: Poor organization of ideas, leading to a lack of coherence and clarity in a particular paper.
  • Ignoring Ethical Considerations: Overlooking important ethical issues related to digital channels, such as privacy and data security.
  • Lack of Analysis: Simply describing web trends without analyzing their implications or significance.
  • Personal Bias: Writing personal opinions in an entire content without providing objective analysis or evidence.
  • Grammatical and Typographical Errors: Failing to proofread and edit a final essay, resulting in distracting errors that undermine its credibility.

Summing Up

Digital platforms are popular methods of communication in the twenty-first century. In this case, many students write essays and research papers on connections between the use of online-based communication methods and human lives. Moreover, social media essays are unique academic papers that focus on a wide range of topics. Hence, easy steps that learners should consider when writing social media essays are:

  1. Start with an introduction that hooks readers.
  2. Develop body paragraphs that contain real-life examples or evidence from credible sources, like studies, reports, books, scholarly articles, and news articles with relevant explanations.
  3. Finish writing an entire essay with a summative conclusion.

References

Boot, A. B., Dijkstra, K., & Zwaan, R. A. (2021). The processing and evaluation of news content on social media is influenced by peer-user commentary. Humanities and Social Sciences Communications, 8(1), 1–11. https://doi.org/10.1057/s41599-021-00889-5

Capriotti, P., & Zeler, I. (2023). Analysing effective social media communication in higher education institutions. Humanities and Social Sciences Communications, 10(1), 1–13. https://doi.org/10.1057/s41599-023-02187-8

Cogni, M. (2019). From sentences to essays: A guide to reflective writing through reflective thinking. Vernon Press.

Redman, P., & Maples, W. (2017). Good essay writing: A social sciences guide. SAGE Publications Ltd.

Schulz, A., Fletcher, R., & Nielsen, R. K. (2022). The role of news media knowledge for how people use social media for news in five countries. New Media & Society, 26(7), 4056–4077. https://doi.org/10.1177/14614448221108957

Specht, D. (2019). The media and communications study skills: Student guide. University of Westminster Press.

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